Image campaign
I've had the Kur of my life!
In the minds of many people, resort therapy, also known as health cure, is still filed away as a kind of Old People's Holiday. Grandma is away at a resort to get relief for her rheumatism, or great uncle Errol is taking the waters at a spa to recuperate from his gallbladder operation. And as much as they both enthuse about how delightful the resorts were and how much better they feel: we are are not convinced that it's for us - quite wrongly so!
Resort therapy is good for body and soul – regardless of age or state of health. Especially the younger generation today being so much more aware of living a healthy lifestyle and taking advantage of wellness services, often overlooks the fact that resort therapy is just as modern and even better for your health. This is exactly what the German Spa Association would like to draw attention to via this image campaign.
The campaign images attempt to capture the joy of staying at a resort - the pictured resort guests are feeling visibly well and are merrily humming popular tunes. This PR campaign plays with the idea that not everyone at a resort listens to 'golden oldies'. Yet we all know these tunes and can automatically hum along - young and old. We chuckle and suddenly feel like putting on a refreshing face mask, or do a mambo and have a little bit of resort therapy in our lives. On this website, the German Spa Association welcomes you to find out everything you've ever wanted to know about 'taking the waters' and would be pleased to help you plan your next resort holiday.
I'm on the highway to Kur!
There may be no better way to describe the amazing effects of resort therapy than that. And the secret to the success of a resort is as simple as it is unique: Location! Because spas and health resorts in Germany offer specific natural remedies that heal your ailment nature's way and more! Surrounding the resort is a town and a community that has dedicated itself to restoring the health and wellbeing of its guests at every turn - with a wide range of wellness services and therapeutic treatments and specially qualified medical practitioners, as well as the natural, wholistic ambiance of beautiful resort parks, pedestrian zones, recreational activities for everyone, art exhibitions, cultural events and culinary delights.
All you need is Kur!
Whether your doctor prescribed you therapeutic treatments in a resort rehabilitation clinic, or you are treating yourself to a week of preventative care at a resort hotel - spas and health resorts in Germany offer the highest levels of quality and relaxation! Why not experience it for yourself? And feel free to let others know about it…
Das offizielle Informations- und Buchungsportal des Deutschen Heilbäderverbands e.V.:
www.gesunderurlaub.de